Meiyitang is an R&D team independently established by Liren Lizhuang. The brand builds a “repair” system based on product safety, emphasizing the realization of freedom of efficacy under the premise of mildness and safety. The award-winning Meiyitang Water Gel Cream solves multiple skin pain points and needs such as first aid, repair, hydration, and soothing, and meets the diverse needs of consumers.
As a leading cosmetics online retail service provider in China, Lily & Beauty can incubate new brands according to the subdivided needs of consumers. In the future, Lily & Beauty will continue to gain insight into market demand, launch more innovative products, and empower brands to open up a broader market.
It is understood that the “Paper News 2023 Consumer Innovation Cases” aims to discover and present enterprises, brands, projects, and industry figures who have a pioneering and innovative spirit, promote consumption transformation and upgrading, and occupy a leading position in the industry.
Text: Cao Zhimin, correspondent of Liang Feng
Picture: photo courtesy of the interviewee
Editor: Chuyang Fan Jiaqi